Genre is very important to both film producers and film audiences because the producers need to engage their target audiences in order to be successful, whilst the film audiences need to be interested and engaged in the genre so that they go and watch the film and get pleasure.
When marketing and studying cinema it is important to know who the intended audience are so that it engages them and helps them to relate to certain producers so that forthcoming movies are successful as they will be interested if they liked a previous movie. Although genre has changed rapidly and new genres have been introduced many genres remain. For example, the genre of romance is used mostly in every film. In most films, there is normally always a couple or a princess that is saved by a ‘hero’. The use of romance in a film helps to engage an audience as does any other genre for example horror and thrillers.
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